

What’s changed, what is always changing, is the what.

Men are tasked with pleading, urging and coercing women into sex, or sexual behavior. What remains the same is that sex is made out to be a game, one in which men are competitors and women are prizes. They have to do this, just so that they can incredulously yell at mom: “You don’t understaaaaaand! Things are different now.” And things really are different now. Part of this is the simple fact that adults will always hand-wring about the behavior of young people and young people will always aim to shock, to differentiate themselves from their parents’ generation, to reclaim sex as their own. OK, that’s hyperbole - but the bar for titillation and trespass has been raised. There's long been a thrill in getting "good" girls to go “bad," but thanks in part to the mainstreaming of hardcore porn and Spring Break raunch, pouring water on your boobs is no longer that provocative. It’s practically built into college culture, the attempt to get women to compromise themselves - and I say “compromise” because that is what is eroticized, rather than the idea of a woman’s authentic, enthusiastic expression of her sexuality - whether it’s for a string of plastic beads or a “Girls Gone Wild” trucker hat.īut there's a big difference between wet T-shirt contests and two dozen blow jobs.
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In other words: the “mamading” video looked too familiar to be shocking.Īnd I couldn't help but think, how long have young women been doing sexual things for free drinks - or even lame swag? Wet T-shirt contests. Often the men, who apparently can’t be bothered to take off their T-shirts or polos, begin by pulling out their dicks, without actually dropping trou, and wagging it in her face and then the woman begins suckling like a starving pup.

That’s not to mention the gangbang genre, in which one woman is partnered with several men - sometimes a roomful, sometimes an arena’s worth. The video looked like countless faux-reality porn videos where sex is turned into a competitive game or women are talked into humiliating acts in exchange for money or the promise of a job (see: such franchises as “Bang Bus” and “Casting Couch”). When I watched the video, the jaded part of me, the part that has for years now watched porn - increasingly so for work and not pleasure - was unimpressed. Now, there is an abundance of headlines like this one: “'Mamading': The Sexually Degrading New Trend Humiliating Young Brits In Spanish Bars.”

There is apparently a name for what she did - this alcohol-fueled game of performative sex - and it’s “mamading,” which comes from the Spanish word for blow job. press is all over the story and has already identified the girl and interviewed her horrified parents. It’s all captured in a now-viral video by an onlooker at the bar in Magaluf, a party-destination on the Spanish island of Majorca. The blonde 18-year-old repeatedly curled her pointer fingers at the men, as if to say, “Bring it on.” In all, she reportedly serviced 24 men in that crowded nightclub, all in the name of a contest for which she was rewarded with a $4 bottle of Cava. She bobbed up and down three times before moving onto the next man, and then the next and the next. The disc jockey could be heard urging her on as she squatted in front of a man with his flaccid penis in his hand. She wore a loose-fitting white tank top that revealed the sides of her breasts and a pair of fluorescent-pink cut-off shorts.
